Beauty Extremisme

9 Apr

Mijn open brief aan ELLE-columniste Marianne Zwagerman, naar aanleiding van haar laatste publicatie.

Liefste Marianne,

Hier spreekt één van die dikkertjes. 11020749_10152683139351496_6142796052252719482_n

Weet je wel, zo’n lelijk, ongezond wijf dat sterven zou moeten prefereren boven het dragen van shapewear. Een vrouw met vadsige vetrolletjes. Of een ‘hater’, om je Twitter te citeren.

Goh, haat ik jouw uitspraken en lak aan emotionele intelligentie? Ja, toch wel. Maar verder zit ik vol liefde,mededogen, en vooral team spirit. Wij, dames, zouden aan 1 zeel moeten trekken. Samen onze lijven moeten vieren. Want wat een feest is het, seg, om een mooie vrouw te mogen zijn, in elke betekenis van het woord! Om in de spiegel te mogen kijken en te gloeien van trots. Van contentement. Om zacht en met liefde over volle dijen te mogen strelen ‘s avonds. Om een uitgesproken sleutelbeen te mogen aanbidden. Om blij te zijn met kleine borstjes, want verdorie ze zijn zo handig, mevrouw. Om samen naar de sauna te kunnen gaan. Zonder schaamte of vooroordelen, en genietend van wederzijdse zachtheid.

Extremisme wordt geboren daar waar hokjesdenken gehanteerd blijkt, racisme daar waar één volk zich verheven voelt boven een ander. Jouw arisch ras, Marianne, is de ‘hourglass’-vrouw. Zowel te magere als te dikke vrouwen, ten opzichte van dit ideaal, zijn voor jou genetische afwijkelingen. Man, wat schaam ik me in jouw plaats. Dat je niet inziet dat dit soort van ‘beauty extremisme’ de bron is van veel en diep verdriet.

Geniet je hier stiekem van? Dat jouw misbruik van onze hooggewaardeerde vrijheid van meningsuiting geen énkele bijdrage levert tot een mooiere samenleving? Dat straks weer talloze ELLE-lezeressen hun lichaam willen verstoppen? Maakt het je liezen warm en je tepels hard?

Ondertussen ontploft Twitter. En ik volg mee. Het is frappant te merken dat een journaliste van zulk hooggewaardeerd modeblad zoveel onzin mag uitkramen. Ik noem het speelplaatsmentaliteit. Weet je wel, die puberale drang naar het willen schofferen. Onnodige arrogantie ‘cooler’ vinden dan vriendelijkheid en respect. En niet dieper willen graven dan de oppervlakte.

Het ding is namelijk, Marianne, dat je vaak niet te kiezen hebt als het op lichaamsvorm aankomt. We are all very different but all the same. Niet élk vetrolletje is gemaakt van bickysaus. En niet élke magere meid hangt boven de pot haar wortels uit te braken. Dat zou een vrouw van jouw leeftijd onderhand toch moeten weten.

Mijn oma (die 13 kinderen baarde, en haar lichaam daarna met nog meer trots op het strand ‘durfde’ te vertonen) zei vroeger vaak “Gezond verstand komt met de jaren”.

Time to grow up now, m’n beste, de bel is gegaan.

Vriendelijke groetjes,



Mean Girls

26 Feb

How charming, strong and disarming was Patricia Arquette last week at the Oscars? How sharp and on point was Emma Watson during her speech several months ago? And how incredibly brave and smart is the seventeen-year-old Malala Yousafzai for her ongoing battle against the suppression of women in muslim countries?

How much do we love these women, fighting for the equality we all deserve?

We applaud them, we support them, and find comfort in the fact that the ‘battle’ goes on and will never fade out until men and women are considered equal on every field!

Hooray for that! (enter battle cry here)

But then why are we, women and girls, so hard for EACHOTHER? We strive so hard for equality towards men, that we forget the harshness we handle in our relationships amongst eachother.

Kim Kardashian? “Just a big-booty chick that got famous because of her sex tape.”

Lena Dunham? “Too ‘fat’ to show her flesh on tv!”

And Oh my god, Jessica Simpson couldn’t get rid of her post-pregnancy body in a month! Let her burn in hell!

These are just a few exemples of the meanness we handle on a currently basis.

We don’t seem to be good in handling the success of other women. Professionally nor privately.”A ‘big’ girl with a model-like man? She must just be going down really well!”

And if I’m being honest I must admit, on a really bad day, I get just as vicious….

In these weak moments I condemn Madonna for acting too young for her age, I criticize Kendall Jenner for being a topmodel. Feeling kinda ashamed for acting and thinking like that afterwards….

Bitterness is such an ugly characteristic, and pops up more than it should.

Feminism says:” We all have the right to make the choices we want! And we shouldn’t be turned down by men for it.”

Well babes, let’s expand this slogan. “We all have the right to make the choices we want! And we shouldn’t be turned down by ANYONE for it.”

Let’s skip bitterness and gossip. Let’s leave people alone that live a life we don’t fully approve. If they don’t hurt anyone by being who they are, we don’t have the right to shoot them. Let’s laugh with each other, and put a little satire into perspective. My god, how good must that feel!?

You want freedom? GIVE freedom.

You want equality? Treat everyone as your companion, or live and let live.

You want acceptance? Be proud of the accomplishments of others first.

I gonna make it my mission to apply these rules from now on because just don’t want to become a hostile, witty, ugly person. I just don’t.

Are you joining me?

Lots of sweet kisses,


2014: The year of dreams and fears

27 Dec

Schermafbeelding 2014-12-27 om 21.21.51

It’s the end of another year.

2014 wasn’t that mainstream for me though…. So many things have happened that have put my inner world upside down. Most of the stuff were shown on my blog and other sorts of (social) media. The fact is that oversharing is my middle name… It’s my way of expressing and releasing feelings and ideas. But there were some more private moments that changed me as well, that had a huge impact on me and I couldn’t really share with you guys. Things that turned me into another woman….

So ending my year in pure and raw honesty…. My 5 defining moments of 2014, chronologically and in Instagram style…..

1. Sometimes I get these crazy ideas. All of a sudden. While taking a bath or changing a tire. IMG_3461One of these ideas grew into something pretty extraordinary….

So I wanted to do a small shoot for the blog with those amazing Prima Donna swimwear pieces. A magazine and newspaper picked it up and published it on the cover of and inside their ‘curvy’ issue. The reactions were unbelievable! By the way, how cool is it to hear that the magazine and newspaper reached almost 1 million readers with this edition! And although I was/am really happy with the pictures, inside I was slowly dying from anxiety. You can never really tell how people receive stuff like this….

Behold my swimsuit special!

Sabine goes covergirl

Sabine goes covergirl



2. She is the cutest, most beautiful and playful creature I have ever met…. People, in march, my godchild Elise got born, and this mini person transformed my life! I’ll always cherish the fact that my best friend Annemie, who I know since kindergarden, noticed how much love I have for children but that I’ll probably never be physically able to have my own. I hope, in the following years, that I can be there for this little girl every time she needs me. That she can grow up with a healthy dose of humor and self-confidence. I love her till the end and further…

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3. One of my wishes is to be able to travel more. Well, 2014 gave me a little taste of this already. Het Nieuwsblad Magazine offered me, together with photographer Kris De Smedt, stylist Erik Vernieuwe and sommelier Alain Boeykens, the chance to go to Chili to shoot Belgian TVstar Tom Waes, and his lovely fiancee Mieke. On behalf of Torres Wines we lived the life of gods with amazing excursions, diners and drinks. Oh my, the fun we had, you have no idea!

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4. So Chili was awesome, but the experience ended with a big downer: I came home to the news that the doctors diagnosed my dad with cancer. This was such a shock. My parents are my everything, they always support me in every way possible. And just the thought of one of them being this ill, shut me down. I forced myself to focus on my work, couldn’t face my emotions. At this very moment, I still find it difficult to accept. Luckily the doctors were able to remove the whole tumor, and my dad is back as vibrant as ever. Fingers crossed that it stays this way.

This year I realized once again how important health is. It’s everything, really everything! All of a sudden, the materialistic (overly pr’d) side of blogging started to irritate me. Is this it? Is this even of any importance? I miss humanity and realness. Real passion! I can not be happy anymore with the image of a beautiful handbag of 5000 euro or another talentless person taking over Instagram.

Beautyblogging has been amazing, and I still love writing and sharing. But I want to change it up.

Don’t get me wrong, make up still makes me creative, it’s my job and passion, and it will probably always stay that way. I’m addicted to it. But I wanna be and do more. Usefulness. Helping people by spreading positive messages. Using my ‘power’ for good stuff, not just to receive gifts or earn money.

While still wrapping my mind around all of what has happened this year, I’ll be choosing for being around my friends and family instead of attending another store opening. It’s cool and fun to be at certain events, it really is. You can experience someone’s new start and that’s major. But at this very moment, I can’t do it anymore. I’m going for health, friends, family, cosyness, real warmth, my job and spreading the body diversity-word.


With my sweetest friend Sigrid <3


My best friend Annemie with Elise <3


Meet…. Kobe, big bro of my godchild Elise, and always surprised by my kisses <3


My two favourite models…. Crazy girls and sweet friends Stéphanie and Paulien <3


With my gorgeous parents (aka De Ludo and De Maria)…. They always have my back <3


With my brother Kris, who is a so special! My biggest fan by all means <3

5. And so we’ve come to my final defining moment of 2014: My book Make Up (@Lannoo). My written baby. I could have never imagined the meaning of it all. And your reactions were, and still are, amazeballs! Let’s pray the success story of Make Up gets a tail ;-)

Especially now, during the christmas holidays, I feel the extra warmth of you guys, and you have no idea how it affects me! Book by book, we’re spreading the love for beauty and our bodies. Every small article in a magazine, every feature, every Instagram post, I cherish so much…. Gratefulness does not even start to cover my feelings…


The moment I held my baby in my arms…. Very very weird feeling!


Emotional speech at my book launch


They couldn’t even wait before the time they got home to read it :-)


Two of my girls <3


Joy Anna Thielemans and I, signing at Flair Shopping Day


Metro magazine


Het Nieuwsblad magazine


Glamour magazine


Steps magazine


Feeling magazine


Signing session @Antwerp Book Fair


Having an open discussion on beauty @Antwerp Book Fair

And so we’ve arrived at the moment where we make resolutions…..

Mine are: More exercise, no more wrong men (my god, I had my fair share of them this year) and following my heart….

Tell me yours, babes! I’m so curious ;-)



Lena in a Bobbi Brown world

19 Dec

Every woman who believes in her equality towards men, who knows that her personal choices are just as important as those of her partner, who thinks that her body belongs to her and no one else, is a feminist.

That is my humble opinion on the subject, and it’s kinda also the opinion of actress/screenwriter/author/ Emmy Award winner Lena Dunham. This, plus the fact that we’re both fighters for a positive body image, ànd that we’re oversharers , made me totally available to instantly be her newest bff :-).

And so getting asked by my publishers to do Lena’s make up at her two day visit to Belgium to promote her book ‘Not That Kind of Girl’, was the perfect chance to get to know that powergirl in the flesh. IMG_20141205_002109_resized Soooo, yes, Lena is as amazingly as expected. Polite, sweet, genuinely interested in the people around her, and cute as a button. Instead of hiring a personal stylist, we ended up in her hotel room trying to decide what shoes to wear, whilst discussing the current racism situation in the VS. This combination of innocent femininity and social awareness got me hooked.

I totally fell in love with her right there and then.

Doing her make up was majorly chill because of Lena’s trust in my capacities and experience. Such a relieve…. You never know how insecure celebrities get when it comes to their appearances.

My favourite products, ready to rumble! #bobbibrown #avene #bioderma

My favourite products, ready to rumble! #bobbibrown #avene #bioderma

I decided to go for a signature Bobbi Brown look: Soft&shiny skin, pinkish cheeks and lips, and a soft eyeliner eye with lots of mascara! Lena loved and rocked it! That face is made for make up!

Lena and I did a little switcheroo with our books :-)

Lena and I did a little switcheroo with our books :-)

During an interview Lena stood up, got her book and started writing this lovely note.... How honoured I was....

During an interview Lena stood up, got her book and started writing this lovely note…. How honoured I was….

(sorry for the lack of pictures, we actually weren’t allowed to take any, but I did my best to squeeze in a few).

The Half Up Bun

23 Oct

I’m not gonna lie about it, i’m one lucky girl when it comes to great hair. Call me blessed in that department!

And still, I almost always wear it in a bun. Every time again, when my mom sees me, she shakes her head, hating the bun on my head and finding it a pity that I don’t wear my wavy hair down.

So I started looking for another cool hairstyle that kept the hair out of my face without loosing the length of it, and I bumped into ‘the half up bun’…..

Are you digging this hairtrend?


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Moodboard Monday – Simple Love

20 Oct

It’s monday again! For many of you not the loveliest day of the week, so let me light you up.

For my Moodboard Monday I’m influenced by the love I have for my godchild, Elise.

Elise and I <3

Elise and I <3



She is the cutest, happiest, most gorgeous 7month old I know. Not being biased at all ;-).

This chubby and smiley little creature rocks my world and shows me what should rule nowadays: Simple love. No complexity, no games, just pure and positive energy…


Elise inspires me by just being her playful self. Bless my babe….


Moodboard of the Mind

Moodboard of the Mind


Moodboard Monday

13 Oct

I’m a make up artist that works with emotions… It’s not all about technique.

So when I prepare myself for a photoshoot, I rather prefer to create a moodboard instead of a face chart….

That’s why I’m launching a new category on my blog…. Moodboard Monday!


Today’s mood: Airy, free, nature, openness, colourful, greatness


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